Consilium UniCampaign™ Overview
Consilium UniCampaign™ 17.0 is an AI-powered revenue generation platform built for modern contact centers. It empowers enterprises to sell more, renew more, and collect more — by combining GenAI-driven campaign orchestration, omnichannel engagement, conversational AI, and built-in compliance automation into one unified platform. UniCampaign™ 17.0 goes beyond traditional campaign management. It uses AI to determine who to engage, when to engage, and which channel to use — turning every Genesys Cloud interaction into a measurable revenue outcome.
Key Capabilities of UniCampaign
- GenAI Campaign Orchestration Auto-generate campaign content, call flows, agent scripts, and bot dialogs for Voice, IVR, WhatsApp, Email, SMS and continuous AI optimisation across every campaign.
- Propensity to Pay & Buy Scoring Native PTP and PTB AI models prioritise outreach to highest-value opportunities — maximising conversion rates and Right Party Contact (RPC) across every campaign.
- Best Time to Call (BTTC) · Best Channel · Best Number AI Modeling. AI determines the optimal time and channel to engage each lead — improving connection rates and reducing wasted outreach.
- Conversational AI : Two-way voice bots and messaging campaigns powered by AI — with a Bring Your Own Bot (BYOB) framework for seamless CRM sync on escalation.
- Omnichannel Campaign Execution Voice · SMS · Email · WhatsApp · IVR — all orchestrated from a single platform, natively integrated with your contact centre and CRM.
- Multi-Mode Dialing : Preview, progressive, predictive, and power dialing — fully configurable to match campaign type, agent capacity, and compliance requirements.
- Advanced List Management (ALM) AI-powered segmentation optimises campaign success and enables accurate right-party engagement across all channels.
- Built-In Compliance Automation DNC · GDPR · TCPA · Time-zone controls · PII protection . Multi-Dimensional Frequency Capping, State & ZIP-Level Compliance Engine, Live Compliance Monitor
- Predictive Analytics & Revenue Dashboards : Real-time campaign performance, revenue forecasting, and conversion insights — flowing natively into your reporting and analytics environment.
Business Outcomes
- Collections & Debt Recovery PTP scoring + AI dialling strategy maximises right party contact rates — with built-in DNC, TCPA, and state law compliance automated on every outbound interaction.
- Sales & Revenue Generation PTB scoring + BTTC modeling ensures every sales agent reaches the highest-value lead at the optimal moment — with GenAI scripts driving higher conversion rates.
- Healthcare Outreach Compliant, targeted patient outreach — appointment reminders, medication follow-ups, and care navigation with EHR/EMR integration and built-in regulatory compliance.
- Renewals & Retention AI propensity modeling identifies at-risk customers — intelligent callbacks and omnichannel campaign chaining on Contact Centers drive retention and revenue.
