Consilium UniCampaign™ Overview
UniCampaign™ is an AI-powered revenue generation and campaign management platform built for enterprises that need to do more than just dial — they need to convert, collect, and retain at scale.
Traditional campaign tools treat every contact the same — same time, same channel, same script. UniCampaign™ is different. It uses AI to determine who to engage, when to engage, and which channel will deliver the best outcome for each individual — turning every outbound interaction into a measurable revenue opportunity.
From AI-led campaign orchestration and predictive propensity scoring to omnichannel execution, conversational AI, and built-in compliance automation — UniCampaign™ unifies everything a revenue-generating contact center needs into one intelligent platform.
AI-Led Targeting
Propensity models identify who to contact, when, and on which channel — maximising every outreach.
Omnichannel Execution
Voice, SMS, Email, WhatsApp, and IVR — all orchestrated from a single unified platform.
Compliance by Design
DNC, GDPR, TCPA, PII protection, and time-zone controls automated across every campaign.
Designed for Collections & Debt Recovery, Sales & Revenue Generation, Healthcare Outreach, and Renewals & Retention — across every major industry.
Key Capabilities of UniCampaign
GenAI Campaign Orchestration with Continuous Optimisation
• A/B testing runs automatically — winning variants are promoted without manual intervention
• AI optimises campaign performance continuously based on real engagement signals
Propensity to Pay (PTP) & Propensity to Buy (PTB) Scoring
• PTB scoring directs sales campaigns toward contacts most likely to convert
• AI-driven prioritisation maximises RPC rates and campaign ROI across every list
Best Time to Call, Best Channel, Best Number — AI Modelling
• Best Channel to Call selects voice, SMS, email, or WhatsApp based on individual response history
• Best Number to Call ensures caller ID matches contact's geography and recognition patterns
Omnichannel Campaign Execution
• Cross-channel campaign chaining — contacts flow between channels based on engagement signals
• Unified reporting across all channels in real time — no stitching together separate dashboards
Conversational AI & Bring Your Own Bot (BYOB) Framework
• Two-way messaging bots engage contacts across SMS and WhatsApp without agent involvement
• BYOB framework connects your existing bot infrastructure with CRM context on escalation
Multi-Mode Dialling with AI-Driven List Management
• AI-powered Advanced List Management (ALM) segments and scores lists in real time
• Dynamic list refresh and suppression ensure agents always work the highest-value contacts
With Consilium UniCampaign, your business can:
- Sell More — With AI That Finds the Right Buyers
- Collect More — With Smarter Prioritisation
- Renew More — Before Customers Even Think About Leaving
- Spend Less Per Contact — Without Sacrificing Results
- Run at Full Speed — With Zero Compliance Risk
- Connect Outbound Activity to Revenue, Not Just Metrics
- Scale Outreach Without Scaling Headcount
- Built for the Industries That Can’t Afford Mistakes
Let’s Transform Your Customer Conversations into Outcomes
Connect with our experts to discover how Consilium can help you optimize engagement, automate workflows, and deliver exceptional CX at scale.
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